“Another company owned and operated by women, Humboldt Apothecary, created Love Potion No. 7, and infused tincture that may be taken orally and also used as a personal lubricant. Gillian Levy, the company’s co-founder and chief executive officer, named the potion after the seven different plants that compose its formula, and also because seven is her favorite number. In cannabis intimacy products space, the dual-use potion is innovative. Levy explained when taken internally, No. 7 supports improved libido and produces an effect customers generally describe as “euphoric.”