Whether you draw a red heart around February 14th on your calendar, giddily counting the days until Cupid arrives, or draw the blinds and hunker down with Netflix and nachos until the hysteria passes, the cannabis industry is vying to be part of your Valentine’s Day experience. Given the surging interest in the benefits of cannabidiols, more consumers than ever are likely to forego the standard bouquets and boxes of chocolates in favor of cannabis-enhanced treats and personal care products to commemorate the day.
Valentine’s Day Spending
According to recent statistics from the National Research Federation, a prominent retail trade association, Americans are set up for another record spending year to celebrate their loved ones on Valentine’s Day. The projected overall spending average for the holiday is up 21 percent from last year among those expecting to commemorate February 14th with romantic dinners and good old fashioned gifting.
A BDS Analytics report found that in 2019, sales in the recreational cannabis markets of California, Florida, and Oregon were 3.3 percent higher on Valentine’s Day than any other day in February, while Eaze, a technology platform providing direct delivery of medical cannabis from dispensaries, reports a 20 percent spike in orders on Valentine’s Day. These statistics clearly reflect the market boost from those seeking to add cannabis products to the standard Hallmark fare.
For those interested in giving the gift of cannabis (with or without significant THC content) this February, options abound. Weed-infused wines and gourmet chocolates enhanced with CBD and other herbs known for their mood-boosting and aphrodisiacal properties line specialty store shelves, while online retailers lure customers with special Valentine’s Day discounts.
Cannabis Beverage = Love Potion
In addition to billing it as a surefire hangover cure, ALT’s completely clear liquid cannabis product is being marketed as the perfect additive to a Valentine’s Day “love potion”, while California-based Humboldt Apothecary’s Green Cup-winning Love Potion No. 7 is a cannabis concoction that promises to give you that lovin’ feeling without worrying side effects.