Female cannabis consumers are entering the legalized market in droves, looking for products designed specifically for their needs, whether it be eye-catching, colorful prerolls, vape pens that soothe anxiety, edibles that relieve PMS, topical lotions that nourish skin, or bath salts that improve sleep.
Having identified these underserved customers, ambitious female founders meet this increasing demand with brands and products that deliver wellness benefits while pampering the mind and body.
Hailed as a place for women to make their mark, the emerging cannabis industry offers opportunities for advancement beyond what’s available in many other established industries. In 2015, a survey conducted by MJ Biz Daily found women holding 36% of executive-level roles in cannabis companies, a much larger percentage compared to traditional businesses.
Yet, with regulated marketplaces driving consolidation and pushing out smaller operators, this lead seems to be shrinking. A recent report showed women lost ground, down to 27% of leadership positions in cannabis.
